Private label rights (PLR) are rights given a person to change or alter the content of an original product and the person can include his/her name as the author of the product after modification.

Products that come with private label rights include e-books, website templates, software, scripts, articles and other written, raw material.

Let's use e-book as an example. The Internet is flooded with..... e-book sellers. Some of them even give away the private label rights of their e-books to people who buy a copy of their e-books. If an author of an e-book would give you private label rights, you can edit the e-book in any way you see fit, add your name on the e-book and then use them in anyway that you think it will make money for you.

The advantages of gaining private label rights are they make starting an online business easier and faster. All you need to do is find the right material to work with, modify the text with your creativity, put in your name and you have an instant product ready to sell online. Futhermore, you get the glory of the byline since you can put your name on the PLR material because the product is yours to claim now.

1. If the license allows you to resell the PLR products as they are, you could start selling it right away and keep 100% of the profit.

2. If you buy PLR articles, you could change the articles into unique articles then use them to build niche content sites to make money with AdSense or other PPC and affiliate programs.

3. PLR articles can also be compiled into a series of tutorials and send them to your subscribers in your opt-in list. You can profit from your tutorials by using teach and sales technique.

4. You could use the PLR products as bonuses to your customers who purchase your own developed products or if you are marketing an affiliate product, you can offer the PLR products you have bought as incentive for anyone who would order the product through your affiliate links.

5. You could also use your PLR products as supplemental materials for your sales page. Do you have a highly informative piece in one of your PLR purchases? Clip the same and paste it on a box inside your sales page so that your readers can refer to it to complement whatever you will share on the main parts of your sales copy.

Here are some of the websites that offer PLR material:

http://www.sourcecodegoldmine.com
Selling PLR software products

http://www.viralmarketinggiveaway4.com
Free Internet marketing resources with PLR

http://www.plrpro.com
Selling PLR articles

These are just some of the things you could do with your PLR articles. The possibilities are quite endless, further establishing these PLR goodies as fantastic options for your marketing needs.