Businesses of all stripes and sizes are taking the plunge into businessblogging. Business blogs need to be treated differently than personal orprofessional blogs (where the blog itself is the revenue-earning vehicle,sometimes referred to as pro blogs or money blogs).If you’re interested in this book, that means that you are blogging currentlyfor your business or you are considering it. I wanted to make this booksomething different – something, well... remarkable. There are plenty ofebooks out there that are more fluff than stuff. Not only did I want this bookhave some real meat on the bone, compared to many others, I also wanted itto become a real tool that you could use to implement the ideas containedwithin it.